Sexual health promotion on social media

The cost-effectiveness of sexual health promotion on social media: a service evaluation.

Tom Nadarzynski, Kimberly Henderson & Sally Kidsley

Introduction: Social media such as Facebook and specific social networking sites are commonly utilised to distribute health promotional information to those at high risk of sexually transmitted infections. The evidence shows that interventions conducted on social media increase knowledge about STIs and may contribute to the increase in STI screening and consistent condom use.

Aim: This service evaluation will explore the effectiveness and cost-effectiveness of health promotion on social media in relation to online testing for three specific populations: a) men who have sex with men, b) Black and ethnic minority groups, and c) young women from low socio-economic areas.

Method: A trend analysis of social media health promotion and uptake of home-testing to identify the number of diagnosis at different time points for specific populations.

Results:  Anticipated in September 2017

Contact: Dr Tom Nadarzynski (

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